Content Marketing as an Essential SEO Ranking Factor

Content Marketing is an important part of any Search Engine Optimization campaign. With the recent Google algorithm updates, it is even more vital to get quality links for your website to be ranked amongst the Google top 10 results.

SEO primarily comprises of 2 parts - on page optaimization and off page optimization. The content marketing process in SEO is a significant part of Off-page SEO optimization. There are many ways you can market your content, however, it is important to generate quality links for your website. If you have poor quality links, than the effort you are putting in will go unrewarded. Hence, doing this work properly is very important to receive the best ranking. The high quality content promotions require proper strategy and planning. If you could have high PR websites pointing to your domain, then your website will be a hit regardless of the content or the information provided. 

Here are the Top 6 ways to Perform Content Marketing Successfully:

1.    Article submission: Submitting articles to article directories has been a favorite for many SEO experts. This helps to build strong backlinks. 

2.    Blog posting: If you have visited different blogs that are relevant to your website then you can ask if they can post a link to your site. This doesn't always work, but it is very effective when it does.

3.    Directory registrations: With directory submission, local or national, you can register your website in a directory to get a link that points back to your site. This is very time consuming, but some directories are very popular with the search engines and these could surely be a potential good source for marketing your content.

4.    Viral marketing: You can use some of the sites that are considered paid to post. Viral content creates a buzz of your business name in the market and thus helps in easier web ranking.

5.    Press releases: Writing press releases is very valuable to your website. Submitting press releases are very similar to submitting articles. The difference is there are some websites that only take press releases. 

  

  6.   Free back link sites: There are some sites that are out there that will submit articles for you to create back links. These particular sites will use websites such as blogs or sites they have access to. Hire the services of an SEO services in India to Submit your articles.

These are only a few ways to start the Content Marketing process. If implemented correctly, you would begin to drive targeted, relevant traffic to your website. Content Marketing takes a lot of time and a lot of experience to do it properly. It's best to discuss your strategy with an SEO company India to ensure you have covered all avenues of SEO.