Outrank Amazon with these 7 eCommerce SEO Practices

Are you tired of big brands like Amazon and eBay ranking above your online store? The Good news is Amazon is beatable, if you strategies your market well! Amazon only owns  19% of world eCommerce transactions, however, the rest 81% is still available. Right? Don’t worry about spending billions of dollars on your marketing campaign.

Follow these helpful tips by Zatak Softech’s SEO strategist to outrank Amazon at its own game: 

1)   Your web site content Relevancy: Amazon is a complex “Everything store”. So, if you wish to compete, you must straighten your content strategy. At Zatak Softech, we target specific keyword for eCommerce products that ranks your webpage above any authoritative big brand. As a niche expert, we focus on KW rich content on your home page and KW specific domain name. 

2)   Better converting website: Amazon stick to a fixed format when it comes to converting  website. It occasionally changes its product page design. Up to 40% of eCommerce revenues just depend upon a better search and navigation. So, Here at Zatak Softech, we not only build better  websites that converts, but also create better filters  and product search capabilities to slay the giant. 

3)   Reach out to other channels: Amazon only depends upon only 3 channels for its traffic: Search Rankings, Paid ads and Affiliate network. Point to note down is, it completely misses on traffic sources like social marketing, brand marketing and many more. Beat Amazon by tapping into such channels where Amazon sellers can't.

4)   Generate external links:  In comparison to Amazon, your overall links may be fewer, but you only need quality links that are relevant to your product. You require links with keyword relevant anchor text. Zatak Softech assesses the strength and relevancy of your inbound anchor text. For example, you need high profile links that shine to tell the Google Look the “CNN LIKES MY PRODUCT”. We focus on earning only high quality external links, which plays a critical role to overcome Amazon’s big brand advantage.

5)   Relevant Product Description:  Amazon, eBay and other eCommerce websites upload weak product descriptions. So you can easily overcome by focusing on better in-depth content using better keywords, search terms, instructional content and editorial reviews, etc. Your product page should cover stories in-depth.

6)   Strengthen your niche: Amazon hosts a lot of products. Putting it right, it is over-loaded with  crappy products in multiple niches. Product specialist at Zatak Softech, surveys your niche well. We focus on finding the products that online audience to increase conversions.

7)   Customer Service: No  matter what Amazon sells, when it comes to after sales support it is limited. Zatak Softech has built its name as a top Rated Affordable SEO Services India by providing online consumers with  deeper knowledge of products. We offer services like newsletters and LIVE CHAT options. So, build a website that is focused on after sale support, which Amazon merchants lacks.

Putting it all together:

Undoubtedly, Amazon is regarded as the preeminent leader in e-commerce, however, the enterprise has its flaws. It is a cluttered, messy, full of detailed text, navigation options, and marketing messages and menus. By hiring best seo company in delhi ncr India, following right marketing strategies, and products in your stores, you can have an upward surge in search engine ranking. 

 Do you have a brick-and-mortar store? How are you competing with online retail giants? Zatak Softech has the plan ready for you. Get in touch with our experts now.

Aarti Chauhan is the author of the more than 100 Articles, newsletters and blog post in the digital marketing. Being an expert digital marketing writer she has rich experience of writing SEO, SMO, PPC blogs, articles and forming website content strategy.
 
Specialties: Sales Copy Writer | Medical Content Writing | Product Description Writing and Product Marketing | Top Recommended Copy Writer | Blogging | Content Strategy | Copywriting | Content Marketing | Email Marketing | Ghostwriting | Social Media | Website Content Management

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